The Need.

VRI partnered with a National Health Plan to help address their challenge of driving member
action to close gaps following their standard population-wide outreach.

VRI’s Approach.

VRI developed a comprehensive outreach program using our E3 dynamic messaging solution.
Leveraging VRI’s Care Center, a team trained in creating meaningful interactions, and the power of connected technology, VRI sought to drive regular engagement, deliver population-wide education and member specific messaging, and empower gap closure behavior over a
four month period.

The Results.

Following the four month period, VRI demonstrated the ability to connect, deliver messaging
at a high rate, and significantly impact member behavior vs. a control group.

  • Action: 36% more members took gap-closing actions
  • Gaps: 40% more gaps were closed
  • Colorectal: 80% more colorectal exam gaps were closed
  • Breast Cancer: 56% more breast cancer screening gaps were closed


Gaps in care represent opportunities for members to receive important care, but driving action can be challenging. Through our partnership with a National Health Plan, VRI demonstrated our
ability to successfully engage members, providing important education, and ultimately empower
significantly more action by members.

Download the Study

Fill out the form below for a download of VRI’s Gap Closure -Screenings study.