The Need.

VRI partnered with a National Health Plan to help address their challenge of driving member action to close gaps following their standard population-wide outreach.

VRI’s Approach.

VRI developed a comprehensive outreach program using our E3 dynamic messaging solution. Leveraging VRI’s Care Center, a team trained in creating meaningful interactions, and the power of personal emergency response system (PERS) connection, VRI sought to drive regular engagement, deliver population-wide education and member specific messaging, and empower gap closure behavior over a four month period.

The Results.

Following the four month period, VRI demonstrated the ability to connect, deliver messaging at a high rate, and significantly impact member behavior.

  • Message Delivery: 85% of all messages corresponding to open gaps delivered to members
  • Likelihood to Act: Members who received gap messaging were 3x more likely to close gaps
  • Gap Action: Members who received gap messaging closed 5x more gaps than those who did not
  • Gap Closure: 41% of gaps were closed by members that they received messaging for


Gaps in care represent opportunities for members to receive important care, but driving action can be challenging. Through our partnership with a National Health Plan, VRI demonstrated the ability to partner to overcome key challenges regarding open gaps by successfully engaging with members, providing important education, and empowering action by members.

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